Insights
Writing on the decisions behind good technology.
Volume 2026
Before the Customer Believes You
A website does not begin by selling. It begins by asking to be believed.
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The Work Between the Systems
Some of the most expensive work in a company is absent from every job description.
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When Intelligence Enters the Workflow
Intelligence becomes consequential when it stops assisting a task and begins shaping what happens next.
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The Business Has Outgrown the Systems Beneath It
The first sign of strain is not failure. It is the rising effort needed to produce the same control.
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Why Digital Projects Outlive Their Vendors, or Don't
A system's real quality is revealed after the people who built it have gone.
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What the Plant Floor Taught Us About Digital Transformation
Technology succeeds only when it is designed for the conditions in which work actually occurs.
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Before You Buy Software, Answer These Five Questions
The most expensive technology mistakes are made before the first product is evaluated.
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